Someone is going to make a lot of money with ChatGPT’s Instant Checkout and the Agentic Commerce Protocol.

There has been an unsettling silence as far as MCP/Tool Calls and payments are concerned, which left me wondering, “Why are the big dogs not launching payment protocols so AI Agents can shop for you?”.

Then, a few weeks ago, Google dropped their AP2 Protocol.

This was great, but I was still left pondering “Why hasn’t Stripe gotten in the game?”.

Then this past Monday, ChatGPT dropped its payment protocol, the one I have been waiting for the past few months.

Simple, elegant, unfortunately somewhat gated by a merchant application.

On the plus side, they open source the protocol.

We touched on this on yesterday's livestream, but I wanted to emphasize the gravity of the situation.

If you have been consuming my content for a while, you know I think this is going to be like when the smartphone launched, and all of a sudden people started making purchases from their smartphones.

Similar to not having a mobile optimized website ten years ago, if you don’t optimize your product/service for AI agent consumption, you will likely miss out on a lot of sales starting TODAY (Monday technically).

It is going to be a race, and there will be a first-mover advantage.

My team and I are doubling down on Agentic Commerce, focusing all of our attention on becoming experts in these emerging protocols so we can make our clients a lot of money.

If you are interested in getting a massive head start before your competitors do and would like our help, signup for a free discovery call.

I don’t usually drop such blatant calls to action in my post, but in this case, I think it is merited. This technology is moving fast and someone is going to make a lot of money by being the first in their niche to get on this.

Will that be you or your competitors?