AWS SES Email Validation

Sick of seeing high complaints, low engagements, and high bounce rates when sending emails from your application?

Don’t worry, AWS recently launched Email Validation for SES.

This helps you improve your reputation and your deliverability using their Auto Validation tool.

The tool reviews all outbound email addresses, then only allows delivery of the ones that match thresholds you can set ahead of time.

This will stop delivery of emails to targets that are likely to bounce or hurt your domain’s reputation.

Question for you:

How are you protecting your outbound email reputation?