This 2025, I ramped up my marketing and sales efforts for Schematical Consulting. In some ways these efforts have paid out massively but it left me a bit burnt out recently.

Last week, I decided to have some fun. I took a bit of a break from sales and marketing to build and launch Game Day Bingo.

It is a rough proof of concept held together with duct tape but it does the job.

I live in the north woods of Wisconsin and people here love to watch Packers games and gamble so I figured “why not both?”. I give away 5 cards for free then after that you can pay $1 per 5 unique bingo cards that you print off and play with your friends, family or co-workers.

I realize this is a massive departure from my high ticket, white glove, one-on-one consulting engagements but that is kind of the point. I wanted to experiment and learn from low ticket, B2C, recreational purchases.

For those of you that are aspiring entrepreneurs or even just considering going solo as a consultant some day let me give you a piece of advice.

When marketing or selling anything don’t go building a product/service then trying to build a following around that.

It is much easier to find a community of devout enthusiasts and craft a product or service that is in demand for that existing community.

I have made this mistake many many times over the years. Hopefully Game Day Bingo will be a bit different.

If nothing else it will be a fun thing to play with friends and family during the upcoming holidays.