Have you heard about AWS Nova's virtual product try-on feature?

If you're running an e-commerce business, you're going to want to check this out sooner than later.

This feature allows you to upload a picture of a product and the human that's going to wear it, and it will take the product and superimpose it onto the person.

For example, I was wearing a gray shirt in the original version of this picture, and now I'm wearing a Hawaiian shirt; A Hawaiian shirt that I've never touched or seen, just some image I pulled off the internet.

This is a whole new way of letting people virtually try on clothes before they buy.

Is this going to actually be useful in the future? I have no idea, but it is indeed technically possible to do at this point.

It's not perfect, the lighting's off, it looks just a bit awkward, and my first attempt at superimposing a sombrero onto my head did not work at all, but I'm sure that will become totally feasible in the weeks and months to come.

After doing just a little bit more digging in their documentation, I can see that they cover upper body, lower body, footwear, and a variety of styles. Just not headwear yet.

Is this a giant leap forward in technology? Not really. But if you're running an e-commerce business, this probably should be on your radar as a feature your customers will come to expect in the future.

If you're interested in learning more about AI and ML on AWS, you should check out my free eBook, The CTO's Guide to AI and ML on AWS.